The rise of personal searches: How can content marketers take advantage?
A recent data release from Google has revealed that personalized search is becoming increasingly common among internet users, as they turn to search engines for personal advice and recommendations. What can content marketers do to take advantage of this trend?
Nine mobile trends to help you stand out in 2017 and beyond
The way we ask for information is changing. The way we optimise must change too.
The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up.
A complete Local SEO guide for small businesses
A practical local SEO guide for business owners.
Five common keyword research mistakes you need to avoid
Avoid these mistakes to do proper keyword research.
Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.”
10 tips to get your website to the top of Google search
There are hundreds of things you can do to top Google search, this is a list concentrating on the more recent SEO developments.
Preparing for SEO in 2017: yes it’s that time already
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017.
What the evolution of search can teach marketers about digital transformation
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for ‘near me’ micro-moments.