What to watch for in 2018: Mobile SEO predictions
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.
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The upcoming mobile app Monday: Be prepared
Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
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Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October 17.
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Apple Search Ads: Still tapping after 6 months of testing
Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects.
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Apple rolls out Search Ads for the App Store
Ads go live October 5 — Apple is offering $100 credit toward the first campaign.
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Apple gets into the SEM business with paid-search for app developers
The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.
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