Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised
Marketers now turn to social for product launches
When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media.
Ask Yoast: Duplicate content on LinkedIn Pulse
Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content. But could you publish […]
Did Facebook find a way to deal with fake news?
Mark Zuckerberg has decided to address the issue of fake news and announce Facebook’s future plans.
Instagram interaction rate has decreased by 33% since 2015
Instagram may be among the most popular social platforms, but this doesn’t mean the interaction rate cannot be affected by the increasing number of brands joining it.
Cats, dogs, brands and social media marketing success
People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact.
How the rise of user-generated content is changing marketing
User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?
7 tips to increase blog engagement
Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? So, how do you achieve that? In this post, I’ll first explain the importance of blog engagement for SEO. After that, […]
Improve your small business SEO today
Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can […]
Guide on how to create a Snapchat Geofilter for your business
Want to use filters of your own? Or market them? Here’s a complete guide on how to create a SnapChat filter!
Post from Tara West
The Advertisers Guide to Snapchat Geofilters
A deep-dive into Sponsored On-demand Geofilters as they are arguable one of the easiest and most accessible Snapchat ad formats to get started with.
Post from Tara West
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now?
Digital Democracy: how well does Jeremy Corbyn’s manifesto bring social media and socialism together?
This week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be re-elected leader of the Labour Party, and part of his 10 pledge plan ‘to rebuild and transform Britain’ should he become Prime Minister.
Seven innovative social media marketing tools you should be using
Social media is the fastest changing internet phenomenon. We see startups and new tools almost daily! Here are seven newer social media marketing tools you need to try this year.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
36 indispensably useful social media tools for your business
Social media management can become very time consuming, and that’s why we have compiled a list of some of the best tools to … read more
Snapchat moves into personalised mobile search
Is Snapchat considering an expansion into contextual search as a way to experiment with new promising features?
Insights in Instagram analytics
Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens […]
How to verify your Twitter account in 10 steps
Twitter has announced that it will now let any of its users apply for the much desired blue badge of verification.
10 Ways to Boost Facebook Engagement Without Ads
Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of brands.
Post from Lisa Lacy