Friday Infographic: The Anatomy of a Successful LinkedIn Profile
A look into the anatomy of a successful LinkedIn profile. What steps to take to create that perfect profiel?
Post from Bas van den Beld
Ask Yoast: Facebook or Adwords advertising?
If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who […]
Friday Infographic: Snapchat’s popularity in numbers
Snapchat is the new popular kid on the block. But marketers struggle a bit to get a grip on it. Is it only kids? Let’s first look at some numbers.
Post from Bas van den Beld
18 best branded Instagram videos of 2016 (so far)
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll.
Tap Into The Twitterverse
As a digital marketer I find Twitter amazing because of one little tiny feature – the search functionality. This is how you should use it.
Post from Per Pettersson
Facebook is testing a new way to make damn sure your friends see your posts
Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of sausage dogs. But first, a little story…
Was it Marketers that ruined social media? Yes they did.
All timelines from all social networks now have algorithms. This means we miss many updates. And marketers are to blame for that.
Post from Bas van den Beld
Ask Yoast: can backlinks from one site hurt my rankings?
Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you therefore be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta Home […]
What Marketers Can Learn About Capturing Audience Attention From Prank-Style PSAs
Lisa Lacy goes through how some nonprofits have been delivering their marketing message with shock via prank-style PSAs – and how marketers can broadly learn something from them about engaging in a dramatic fashion without alienating or offending.
Post from Lisa Lacy
10 tips for marketing success on LinkedIn
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
Social Previews in Yoast SEO Premium
In Yoast SEO Premium 3.2, we introduced social previews. It works much like the snippet preview people have come so used to. As the snippet preview does for search rankings, we think social previews will improve your social workflow. Which picture will Facebook pick? When you publish a post and you haven’t specifically selected a Facebook image […]
How to optimize your Facebook reach
Social media like Facebook allow you to reach people that might be interested in your stuff. You’ll reach people who like your Facebook page, and you might even reach the friends of people who like your Facebook page. Some posts, however, seem to be much more successful than others. Why do some of your posts […]
Why You Need Snapchat in Your 2016 Marketing Plan
Since its launch four years ago, Snapchat has been adored by millennials and has perpetually bemused marketers. With an app that is so incredibly popular, and perhaps even synonymous with today’s teens, marketers have been hoping for an opportunity to connect with the app’s audience.…
The post Why You Need Snapchat in Your 2016 Marketing Plan appeared first on Seer Interactive.
24 slightly depressing stats on the fall of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months.
Friday Infographic: How to Boost events Using Social Media
Events can’t live without Social Media anymore. Social pushes the branding. It makes for more interaction and it helps get people in. But how to get all of this done using Social Media?
Post from Bas van den Beld
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers.
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media.
What has Twitter brought us in 10 years?
It is Twitter’s 10th birthday. What has Twitter brought us in the last decade? A lot. Let’s evaluate.
Post from Bas van den Beld
10 Years of Twitter: 10 Years of Highlights
The most important highlights of a decade of Twitter. From the first tweet to the 10th birthday.
Post from Bas van den Beld
How to use visual social media part one: Instagram and Pinterest
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video.