Social Media Strategy: where to begin?
Social media are a necessary part of any marketing strategy, but they should also be a part of your SEO strategy. As social media become more popular, Google and other search engines can’t ignore them any longer. Tweets and Facebook posts don’t get the highest rankings in Google, but Facebook pages and profiles for sure […]
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*
A comprehensive guide to advertising on Facebook
Facebook isn’t new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit both brands and of course, its own revenue.
Friday Talk: “Hug Your Haters” by Jay Baer
The Friday Talk returns with Jay Baer. In his talk he addresses the topic of his new book: Customer Experience. And more specific: those that complain. “Haters are not your problem, ignoring them is”, Jay says.
Post from Bas van den Beld
Pinterest Analytics: a quick walk-through
Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this […]
How to Successfully Advertise Your Business on Instagram
75 million users log onto Instagram per day, many of which are Millennials – a target audience marketers are dying to reach. (Source: DMR)
When Instagram announced that it would be opening its’ ad platform to all brands in October 2015, many companies jumped at the chance to connect with this younger demographic on the visual centric platform.…
The post How to Successfully Advertise Your Business on Instagram appeared first on Seer Interactive.
Warning: Facebook Has You by the Balls with Friends Day
Did you share your Facebook Friends Day Video? Here’s why Facebook knew you couldn’t resist.
Post from Bas van den Beld
Getting the most out of speaking opportunities for you and your company
Laura shares her top tips for making sure that you’re making the most out of any speaking opportunities with pre, during and post-event promotion.
Post from Laura Crimmons
The 17 things Twitter should do to transform its fortunes
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth and underwhelming results all negatively affecting its share price.
Hide and Seek with Facebook Ads
Advertising on Facebook over the last few years has continued to explode, particularly on mobile devices, with Facebook seeing a 72 per cent year-on-year growth in advertising on smartphones and tablets to $3.3bn.
How To Suck At Social Media: An Indispensable Guide For Businesses
Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. Those are some big gigantic numbers! [Sidebar] I’m experimenting with sharing short stories via an insightful newsletter. I’d love for you to sign up: The Marketing Analytics […]
How To Suck At Social Media: An Indispensable Guide For Businesses is a post from: Occam’s Razor by Avinash Kaushik
How to Find Out Which Social Networks are Driving You Revenue
There are tons of social networks out there and only so many that you can focus (quality) time and effort on. One of the most common questions I see asked is “what social networks should I focus on?” and the answer is always, “focus on the networks that work for you and your demographic.” But… Read More
The post How to Find Out Which Social Networks are Driving You Revenue appeared first on Sugarrae.
Are You Losing Business on Twitter?
Our friends at Brandwatch recently performed an experiment to find out how well brands were doing on Twitter. Were they meeting their customers’ expectations? Or were they doing more harm than good?
Why Your B2B Brand Needs to be on Instagram
Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share.
Biggest Social Media Updates of 2015 To Date
2015 is barely two months old and already the major social media platforms are making all kinds updates. Laura Crimmons lists what’s been changed so far.
Post from Laura Crimmons
These 6 brands are killing it on Instagram and here’s why.
Instagram is hot – there’s no denying it. This relatively new social network has taken all picture snapping lovers by storm. Here are 6 brands that are absolutely winning at Instagram, I’ve included some comments with each to inspire you.
Post from Krystian Szastok
7 Lessons Learned From 7 Years in SEO
The search industry moves very quickly – many things change but much stays the same too. Jo Turnbull tells about her 7 years in SEO and what she’s learned.
Post from Jo Turnbull
4 Marketing Tactics Brands Should be Using on Instagram
With over 30M monthly active users and 70M photos shared daily, Instagram represents a big opportunity for marketers, here we look at which tactics you can leverage for success.
Post from Laura Crimmons
How to Master Social Listening: Lessons from IKEA
This guest post comes from Marcus Beard at Brandwatch. Read on for a case study on the company’s work with IKEA.
We Want To Believe
Fake news and images are flourishing and even Snopes can’t hold back the tide of belief. Marketers should be taking notes, not to create their own fake campaigns but to understand the psychology that makes it possible and connect that to digital marketing trends. We Want To Believe Agent Mulder, of the X-Files, was famous for his desire to […]
We Want To Believe is by AJ Kohn, originally posted on Blind Five Year Old.