Best Content of 2014
Much awaits in the world of SEO and digital marketing this year. We’ve already experienced the Penguin and Pigeon updates from Google at the end of 2014. What will the search engine giant who “won’t be evil” decide to focus on improving this year?…
The post Best Content of 2014 appeared first on DEJAN SEO.
Instagram for business?
Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we don’t actively use Instagram for business at the moment, to be honest. With the increasing popularity of the platform, I heard they already topped Twitter’s user base, it made me wonder why we…
This post first appeared on Yoast. Whoopity Doo!
Visit Spain in April : DomainingEurope.com
DomainingEurope.com is an annual conference held in Valencia, Spain every year. I’ve been the past two years, and it is one of the best trips I make in the web publishing industry. Thinking of gaining some fresh perspective? Fancy a trip to Europe? I’m going to post some stories and pictures, but in the mean […]
The Preference Bubble
A couple of mornings each week I drive down to my local Peet’s for some coffee. There’s a barista there named Courtney who is referred to by her co-workers as the Michael Jordan of baristas. Why? She can remember the names and orders for a vast number of customers. “Both today AJ?” she asks me […]
The Preference Bubble is by AJ Kohn, originally posted on Blind Five Year Old.
News Reporting in the Age of Social Media
Rasha is a video maker whose depiction of war-torn Syria has become a YouTube hit. You may well have seen her satirical videos that comment on life in her city of Aleppo where she’s unable to go to school because of the unfolding destruction.
News Reporting in the Age of Social Media
Rasha is a video maker whose depiction of war-torn Syria has become a YouTube hit. You may well have seen her satirical videos that comment on life in her city of Aleppo where she’s unable to go to school because of the unfolding destruction.
What I Learned About Content Marketing in 2014
Jonathan shares lessons he learnt about Content marketing learnings from Eddy Moretti: Vice, Jonah Peretti: BuzzFeed & Marc Lefton: DiMassimo Goldstein at NewsCred’s ‘Content Marketing Summit 2014’.
Post from Jonathan Allen
Music Make Me Lose Control: A Modern Day Music Fan’s Tool Kit
“The times they are a-changin,” Bob Dylan once sang through a nasal drawl. And you only have to look at princess of pop Taylor Swift’s recent spat with streaming service Spotify to see how this has panned out in 2014.
2014 Holiday Social Marketing Trends
A look at how marketing budgets are spent and plans are made around the holiday season on Social Media. No surprise here: there is a LOT going on.
Post from Bas van den Beld
SEO and PR Collaboration with BuzzSumo
Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and how you can benefit one another. Both disciplines focus on earned and owned media and […]
The post SEO and PR Collaboration with BuzzSumo appeared first on SEER Interactive.
How To Handle Complaints On Social Media
Social media users love to complain. Sometimes I think that the sole purpose of many is to complain. I have to admit, I too am guilty of throwing the negatives out there for the world to see in hopes that the company who “wronged” me will make things better. We all do it. As a […]
Post from Stephanie Frasco on State of Digital
How To Handle Complaints On Social Media
Win More Links to Your Content with Paid Social Promotion
Creating great content is not enough, you need to make sure as many people as possible see it. This is where paid social promotion can come in very handy. Using paid advertising on Facebook, Twitter, and LinkedIn, you can ensure your content is seen widely and increases the chances of earning links.
Post from Laura Crimmons on State of Digital
Win More Links to Your Content with Paid Social Promotion
Pinterest marketing for your business
Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use use Pinterest as a…
This post first appeared on Yoast. Whoopity Doo!
Get Your Content On: Social Media Marketing with BuzzSumo
There is only one thing that is more exciting than all of the new features in BuzzSumo, and that is applying them to your social media marketing efforts! In this post I will outline some new BuzzSumo features and share some practical ways you can use them. Just an intro for those of you who […]
The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
Though SEO tactics may come and go, the underlying principles behind them often remain true.
The post The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics appeared first on Search Engine Land.
Please visit Search Engine Land fo…
Use Social Media to increase your Sales
As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our reviews, by…
This post first appeared on Yoast. Whoopity Doo!
How Social Campaign Audits Can Inform Your SEO
While not a direct ranking factor in Google’s algorithm, a strong social presence can still help bolster a brand’s search visibility.
The post How Social Campaign Audits Can Inform Your SEO appeared first on Search Engine Land.
Please visit Search En…
Is Social the New Google?
During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest. Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years,…
This post first appeared on Yoast. Whoopity Doo!
The Power of the Pencil
Ah, the digital world. It’s a blessing and a curse. Every day, new technology emerges from Silicon Valley, 15 year old kids’ basements, and Fortune 500 companies. And while these technologies can certainly take our work to new heights, I’m here to advocate that we use them in tandem with a very simple, very powerful […]
The 4 C’s of Social Media
UBM Tech’s 2013 Social Media @Work research report researched the role social media plays in the business technology market.
Post from Bas van den Beld on State of Digital
The 4 C’s of Social Media