Two Brands Creating Kick Ass Content, And Why It Works
As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose.
Pinterest: Not Just Interior Design & Cats – There’s Real Money To Be Had
This month’s guest post on all things social comes from Marketing Insights Analyst, Natalie Meehan. Natalie has worked in marketing for almost a decade, and forms part of Brandwatch’s marketing insights team – writing reports and other content about all things social. She keeps a big, well-stocked tin of sweets on her desk at all times.
Creating an Asset In Under 72 hours
Creating a marketing asset can often feel like a daunting task. As marketers, we want it to be a success. We block out hours for research and brainstorming. We create a plan to get the job done and another to promote it. We spend weeks and months creating something that’s supposed to feel ‘in the […]
What Is Black Hat Social Media & Does It Affect SEO?
Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on how black hat…
Please visit Search Engine Land for the full article.
Twitter Analytics
What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened nearly a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But … I’m tired of waiting. […]
Twitter Analytics is by AJ Kohn, originally posted on Blind Five Year Old.
How Axl Rose Ended Up Commenting on Our Creative Piece
When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.
Your Instagram is not as Private as You Think
Even though your Instagram settings are set to ‘private’, there still is a chance others will see your photos, you have to be aware of who can see and share.
Post from Bas van den Beld on State of Digital
Your Instagram is not as Private as You Think
Everything a CMO Must Know About the Digital Marketing Landscape
It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.
Post from Clarissa Sajbl on State of Digital
Everything a CMO Must Know About the Digital Marketing Landscape
Suarez and the Problem of Perception
Have you been enjoying the World Cup? I’m lucky in that I quite enjoy football, so my husband torturing me with watching every live match has been quite fun (yes, even the ones that start at 11pm). We’ve had goal-line technology (with its own controversies), the magic spray (I think it’s more of a mousse, […]
Post from Arianne Donoghue on State of Digital
Suarez and the Problem of Perception
Be careful where you put your World Cup Vines
ESPN orders Social Media users who posts footage of World Cup goals to take them down.
Post from Bas van den Beld on State of Digital
Be careful where you put your World Cup Vines
Navigating the new ‘Google My Business’ Places Dashboard
Navigating the new ‘Google My Business’ Places Dashboard When Google My Business hit our computer screens mid-June it was an overnight change for many accounts. Minds were understandably boggled. For those who manage Google Places and Google Plus accounts, the new dashboard we saw come into play last year was bittersweet for many due to […]
Post from Sarah Bradley on State of Digital
Navigating the new ‘Google My Business’ Places Dashboard
Selling through Twitter: Buy Now Button spotted
Twitter is testing a ‘buy now’ button in the wild, will this work or will people not buy on Social Media?
Post from Bas van den Beld on State of Digital
Selling through Twitter: Buy Now Button spotted
Getting Yourself Heard – a Case Study from the Music Industry
How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online presence.
Post from Laura Phillips on State of Digital
Getting Yourself Heard – a Case Study from the Music Industry
Social Media Strategies Summit #SMSSummit – Learnt Lessons Day 2
An overview of the talks presented at the Social Media Strategies Summit in Amsterdam, June 2014.
Post from Fatima de Vos on State of Digital
Social Media Strategies Summit #SMSSummit – Learnt Lessons Day 2
Social Media Strategies Summit #SMSSummit – Learnt Lessons Day 1
An overview and recap of the workshops presented at the Social Media Strategies Summit in Amsterdam, June 2014
Post from Fatima de Vos on State of Digital
Social Media Strategies Summit #SMSSummit – Learnt Lessons Day 1
Kids love Facebook after all, but Here’s the Real Lesson
Facebook is still the most popular social network amongst youngsters, but there is more to be learnt from Forresters numbers than just that.
Post from Bas van den Beld on State of Digital
Kids love Facebook after all, but Here’s the Real Lesson
Getting Friendly with Social Advertising – Twitter & LinkedIn
Like much of social advertising, Twitter & LinkedIn allow you to target users to either follow your handle or interact with tweeted content. See our HeroConf review
Post from Events State of Digital on State of Digital
Getting Friendly with Social Advertising – Twitter & LinkedIn
Facebook Went Down, This is how you Responded…
Facebook went down which let to panic around the globe. Twitter showed how people responded.
Post from Bas van den Beld on State of Digital
Facebook Went Down, This is how you Responded…
How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis
Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true. If it true, we also want to know what equation approximates the relationship between […]
With 1 Billion+ Travel Pins, Pinterest Gives Place Search An Upgrade
Forget the idea that Pinterest is all about fashion photos, cute animals and inspirational messages. The company says it’s now hosting more than a billion Place Pins across four million Place Boards. Together, all this represents more than 300 unique countries and territories. That’s a…
Please visit Search Engine Land for the full article.