What Is Black Hat Social Media & Does It Affect SEO?

Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on how black hat…

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Everything a CMO Must Know About the Digital Marketing Landscape

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.

Post from Clarissa Sajbl on State of Digital
Everything a CMO Must Know About the Digital Marketing Landscape

Suarez and the Problem of Perception

Have you been enjoying the World Cup? I’m lucky in that I quite enjoy football, so my husband torturing me with watching every live match has been quite fun (yes, even the ones that start at 11pm). We’ve had goal-line technology (with its own controversies), the magic spray (I think it’s more of a mousse, […]

Post from Arianne Donoghue on State of Digital
Suarez and the Problem of Perception

Navigating the new ‘Google My Business’ Places Dashboard

 Navigating the new ‘Google My Business’ Places Dashboard When Google My Business hit our computer screens mid-June it was an overnight change for many accounts. Minds were understandably boggled. For those who manage Google Places and Google Plus accounts, the new dashboard we saw come into play last year was bittersweet for many due to […]

Post from Sarah Bradley on State of Digital
Navigating the new ‘Google My Business’ Places Dashboard