LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results
Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches and more relevant results that are now delivered twice as fast. According to the announcement, LinkedIn began building Galene mo…
The Parent’s Guide to Instagram (& How to Protect Your Kids on the Service)
Sometimes I take my knowledge of social media for granted. Because the truth is that while everyone under the age of 18 has never known a world without internet or cell phones, most parents have a hard time keeping up. My work requires me to use and be heavily involved with social media, and even […]
The post The Parent’s Guide to Instagram (& How to Protect Your Kids on the Service) appeared first on Sugarrae.
Learnings From SMX London: The Impact Of Social On Search
SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google’s Matt Cutts and Bing’s Duane Forrester…
Please visit Search Engine Land for the full article.
Book Review: Contagious
At SES London this year in one of the content marketing/social sharing sessions which featured Matt Roberts from Lindex, he mentioned Contagious by Jonah Berger as one item on a list of resources and items that they had found useful in evaluating whether or not they were producing “shareable content”. Intrigued, I ordered a copy during […]
Post from Arianne Donoghue on State of Digital
Book Review: Contagious
How Gender is Distributed Online
We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.
A surprising statistic has been revealed recently – there are 200 million fewer women online globally.…
The post How Gender is Distributed Online appeared first on DEJAN SEO.
5 Reasons to Try Facebook Advertising for the First Time
Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started…
Post from Sarah Bradley on State of Digital
5 Reasons to Try Facebook Advertising for the First Time
Friday Infographic: What Time to Tweet, Post, Pin or Tumble?
What time is best to tweet, to put something on Facebook, Linkedin or Google+? An extensive look at timing.
Post from Bas van den Beld on State of Digital
Friday Infographic: What Time to Tweet, Post, Pin or Tumble?
Twitter and Politics – An Overview
On Friday 22nd May the European and Local Elections were held in the UK, with some surprising, and some less surprising results. Not all politicians seem not to have grasped the potential reach of social media, nor the impact it can have. Let’s Look at Twitter… In late 2013 Twitter was claiming around 15 million […]
Post from Laura Phillips on State of Digital
Twitter and Politics – An Overview
Improving Promoted Tweet Results
Are you looking to improve your Twitter advertising? I wanted to share a few tips on what I’ve seen work well for promoted tweets for my SEER clients. 1 – Try Promoted Accounts in Timeline I know, this isn’t a promoted Tweet but it is. I don’t care what it’s called, hear me out. […]
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don’t have enough time. The very natural outcomes is this ask of us: “Can you make it […]
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF! is a post from: Occam’s Razor by Avinash Kaushik
Top Five Local SEO Myths — And Truths
There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so it’s no wonder that so many local marketers end up confused about…
Please visit Search Engine Land for the full article.
How Brands Can Encourage Social Sharing
So what are the brands doing that are role models when it comes to social sharing? In order to answer this question we need to understand that the secret to the social web is to combine sharing with self-interest.The challenge though is how to make your audience want to share this on the social web.
Post from Clarissa Sajbl on State of Digital
How Brands Can Encourage Social Sharing
Stop Paying Facebook – Migrate Your Social Fans into CRM
Migrating your Facebook fans into your database, so you can target them with more relevant offers and content and lower your Facebook advertising costs.
Post from Russell O’Sullivan on State of Digital
Stop Paying Facebook – Migrate Your Social Fans into CRM
Online Marketing Chart of the Month
The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.…
The post Online Marketing Chart of the Month appeared first on DEJAN SEO.
Social Media & Link Building Strategies for Small Businesses
5 easy steps to sync your social media marketing & link building into one approach – perfect for small businesses with limited resources.
Post from Sarah Bradley on State of Digital
Social Media & Link Building Strategies for Small Businesses
How To Amp Up Your User Engagement (And Get More Links)
People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking…
Please visit Search Engine Land for the full article.
Pinterest Releases Guided Search, A Visual Discovery Tool For Mobile Devices
Pinterest wants to help its users find what they are looking for even if they don’t know what exactly that is. The company’s solution, Guided Search, is a predictive search engine powered by social curation. Announced last night at Pinterest’s San Francisco headquarters, Guided…
Please visit Search Engine Land for the full article.
Key Considerations for International Social Media
International Social Media campaigns can bring many benefits to a global business, if they are managed properly. There are some basic principles you can follow to ensure all your social activity adds value to your brand.
Post from Gemma Birch on State of Digital
Key Considerations for International Social Media
Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads
Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of […]
Choosing a Social Media Platform: How to Find the Most Effective
Choosing a Social Media Channel is not always easy. There are so many to choose from! Which one is the most effective for your business?
Post from Bas van den Beld on State of Digital
Choosing a Social Media Platform: How to Find the Most Effective