Twitter Role Models to Learn From
Brands use Twitter for different purposes. Here are examples of brands using Twitter succesfully with different angles.
Post from Bas van den Beld on State of Digital
Twitter Role Models to Learn From
Survey: Older Generations Embrace Mobile As Local Shopping Companion
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan…
Facebook Changing their Ads – Could this Lead to Higher Engagement and Ad Spend?
Facebook have rolled out new sidebar ads this week (April 2014), which could mean higher click through rates and engagement for social advertising.
Post from Russell O’Sullivan on State of Digital
Facebook Changing their Ads – Could this Lead to Higher Engagement and Ad Spend?
Twitter profile redesign looks suspiciously similar to Facebook
A new post from www.davidnaylor.co.uk. BAZINGA!The post Twitter profile redesign looks suspiciously similar to Facebook appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Tips for Running Promotions on Facebook
Some things social media managers need to consider and be aware of when putting their next promotion together, to ensure that you a) don’t break the law and that b) Facebook don’t unpublish your Page!
Post from Arianne Donoghue on State of Digital
Tips for Running Promotions on Facebook
How Much Content Do You Need For B2B SEO Success?
While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,”…
Please visit Search Engine Land for the full article.
The Online Importance of an Image in Digital Marketing
Images and Video are a fantastic way of getting your brand recognised online. Sarah Bradley for State of Digital explores what’s out there and how to use it
Post from Sarah Bradley on State of Digital
The Online Importance of an Image in Digital Marketing
Social Signals and SEO
Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That’s why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to […]
Social Signals and SEO is by AJ Kohn, originally posted on Blind Five Year Old.
Heineken ‘Social Networking Since 1873′ #RIMC14
Paul Tholen – Head of Social Media for Heineken Netherlands talks about how NNL’s brands have flourished through both conversation and ‘social by design’.
Post from Guestpost on State of Digital
Heineken ‘Social Networking Since 1873′ #RIMC14
The Instant Feedback Dilemma – Why Social Customer Service Is a Double-Edged Sword
Social customer service has exploded over the last few years… some get it right, some get it horrendously wrong. Matt Beswick dives in deep.
Post from Matt Beswick on State of Digital
The Instant Feedback Dilemma – Why Social Customer Service Is a Double-Edged Sword
How To Choose The Right Social Media Networks For Your B2B Business
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C context…
The Intersection Of Search & Social
Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being integrated into search results, and people are searching on social networks. What do these trends mean for…
“#IDo”: What Social Media Marketers can Learn from Weddings
There are lots of posts and articles out there about social media marketing. Some are how-to guides covering technical requirements, some are data-driven theories about what type of content gets the most shares, some are fluff pieces and clickbait.
Can You Use Call Tracking in your Social Media Marketing?
Can you use Call Tracking effectively in your social media marketing? Sarah Bradley for State of Digital gives some hints and tips.
Post from Sarah Bradley on State of Digital
Can You Use Call Tracking in your Social Media Marketing?
‘Different’ Non-Commercial Ways of Using Social Media
Social Media can be used in many ways, not just for marketing purposes. And marketers can learn a lot from the non-commercial ways of using Social Media.
Post from Bas van den Beld on State of Digital
‘Different’ Non-Commercial Ways of Using Social Media
Creating Content For Your Users That Will Also Get You Links
When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that…
Please visit Search Engine Land for the full article.
Social Media and Customer Service: Not as Easy as it Looks
For many brands Social Media seems to be the place where they can ‘fix’ what’s wrong with their customer service. It’s not as easy as it looks though.
Post from Bas van den Beld on State of Digital
Social Media and Customer Service: Not as Easy as it Looks
Starbucks & The Economist Admit To Using Google+ For SEO More Than Social
Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts. Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+,…
Please visit Search Engine Land for the full article.
The Psychology of Online Sharing – Psychological Factors & Human Motivations
In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.
Post from Clarissa Sajbl on State of Digital
The Psychology of Online Sharing – Psychological Factors & Human Motivations
SES London Day 3 – Driving Business Value with a Social and Content Master Plan #SESLon
Our coverage of SES London continues with this session from day 3 where Heather Robinson and Bas van den Beld talk about social and content marketing plans.
Post from Russell O’Sullivan on State of Digital
SES London Day 3 – Driving Business Value with a Social and Content Master Plan #SESLon