Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
Please visit Search Engine Land for the full article.
Case Study: Can’t afford a website? Build your Brand with Social Media
Sarah Bradley shares a case study from Receptional where they built a strong brand presence on social media for a shop that could not afford a website.
Post from Sarah Bradley on State of Digital
Case Study: Can’t afford a website? Build your Brand with Social Media
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…
Please visit Search Engine Land for the full article.
Sharenting – Is It What Your Child Would Want?
Two thirds of UK babies have been posted on a social media network within one hour of their birth. In this post I’m going to have a look at sharenting.
Post from Laura Phillips on State of Digital
Sharenting – Is It What Your Child Would Want?
How to Analyse, Optimise & Automate Multi-Channel ROI Calculations
Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.
Post from Polly Pospelova on State of Digital
How to Analyse, Optimise & Automate Multi-Channel ROI Calculations
6 Local Tips For Small Business SEO Success
We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control — or at least content you’ve influenced? The answer is yes. There are…
Please visit Search Engine Land for the full article.
YouTube Marketing And Analytics: A Primer For Magnificient Success
YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool […]
YouTube Marketing And Analytics: A Primer For Magnificient Success is a post from: Occam’s Razor by Avinash Kaushik
Who is the Most Responsive to Social Customer-Service questions?
What industry and what companies within are responding best to customer care questions on Social Media? Find out here.
Post from Bas van den Beld on State of Digital
Who is the Most Responsive to Social Customer-Service questions?
Facebook Will Launch Graph Search For Mobile “Pretty Soon”
According to CEO Mark Zuckerberg during Facebook’s recent earnings call, Facebook’s Graph Search will hit mobile devices ‘pretty soon.’ It’s now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg…
Please visit Search Engine Land for the full article.
What To Say on Social Media To Get Shared
Which words should you use to get the most out of your social media efforts? Here’s an overview to get you started.
Post from Bas van den Beld on State of Digital
What To Say on Social Media To Get Shared
How to Bake SEO into the Marketing Cake: Integration as a Recipe for Excellence
Last year the SEO community talked about the importance of integrating SEO with marketing. Particularly enlightening was Search Engine Watch’s “The New SEO,” which discussed the importance of integration, particularly with PR and social.
Do You Like to Peek Into Someone Else’s Life?
People want to see what others are doing and share their own lives, but privacy is important. Peekinto does that and gives us new marketing possibilities
Post from Bas van den Beld on State of Digital
Do You Like to Peek Into Someone Else’s Life?
Old Spice Show What Social Buzz Is All About…
There are some strange websites out there on the internet and there are no stranger sites than the latest ones to pass through my browser this morning. No they aren’t illegal and no they aren’t something that I needed to use Tor proxies to access, instead they are the creation
The post Old Spice Show What Social Buzz Is All About… appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Are You Winning The Attention Auction?
Every waking minute of every day we choose to do one thing or another. For a long time we didn’t have many choices. Hunt the mammoths or mind the fire. Read the bible or tend the crops. I can remember when we only got six television stations on an old black and white TV. But […]
Are You Winning The Attention Auction? is by AJ Kohn, originally posted on Blind Five Year Old.
The Social Network to Watch in 2014? Pinterest
With 2014 predictions for the ‘next big social network’ rife, Sarah Bradley for State of Digital explains why we should look to Pinterest this year.
Post from Sarah Bradley on State of Digital
The Social Network to Watch in 2014? Pinterest
Best of 2013: No 11 – How I use Followerwonk, and Why I Love It
Gianluca Fiorelli explains how he uses Followerwonk in his everyday worklife as a marketer and how it benefits his business.
Post from Gianluca Fiorelli on State of Digital
Best of 2013: No 11 – How I use Followerwonk, and Why I Love It
The State of Social: Staffing and Budgeting for Social
Would you set up a complete social team? Or should the current marketing team do it all? And how much are they worth to you? All questions which are often debated within companies. This infographic takes a closer look.
Post from Bas van den Beld on State of Digital
The State of Social: Staffing and Budgeting for Social
Holiday Inspiration for Marketers
Hey, how are you? My name is Maria Hayhow and I’m the newest member of Distilled Seattle! It is safe to say I am nowhere near ready for the holidays, but I have been giving a great deal of thought to holiday-centric content.
Digital Marketing And Analytics: Two Ladders For Magnificent Success
The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated […]
Digital Marketing And Analytics: Two Ladders For Magnificent Success is a post from: Occam’s Razor by Avinash Kaushik
History of Hashtags (infographic)
Ever thought about where hashtags come from? They have been around for several years now. An overview from 2007 to now.
Post from Bas van den Beld on State of Digital
History of Hashtags (infographic)