Where Do You Go When You’ve Maxed Out SEM?

Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…

Please visit Search Engine Land for the full article.

6 Local Tips For Small Business SEO Success

We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control — or at least content you’ve influenced? The answer is yes. There are…

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YouTube Marketing And Analytics: A Primer For Magnificient Success

YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool […]

YouTube Marketing And Analytics: A Primer For Magnificient Success is a post from: Occam’s Razor by Avinash Kaushik

Digital Marketing And Analytics: Two Ladders For Magnificent Success

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated […]

Digital Marketing And Analytics: Two Ladders For Magnificent Success is a post from: Occam’s Razor by Avinash Kaushik