Honda's fan love and how community is the most important asset to your brand
Another look into the forthcoming industry report, Brandopolis (set to land in a few weeks time) this post comes from Lydia Laurenson once more as she catches up with the Creative Social Media Director at RPA, J.
Case Study: Conflict of Pinterest campaign by Caliber
Conflict of Pinterest was a creative content marketing solution which won the Innovation Award at the UK Searchawards 2012. In this case study Caliber Interactive explain what they did with the campaign “Conflict of Pinterest”.
Post from Guestpost on State of Digital
Case Study: Conflict of Pinterest campaign by Caliber
Social Media Celebrities and Why They are the Best Digital Marketers
Why do some social media users become internet celebrities and what can digital marketers learn from? Sarah Bradley looks into a few of her favourite social networkers and explains why they make some of the best digital marketers.
Post from Sarah Bradley on State of Digital
Social Media Celebrities and Why They are the Best Digital Marketers
Social Media Celebrities and Why They are the Best Digital Marketers
Why do some social media users become internet celebrities and what can digital marketers learn from? Sarah Bradley looks into a few of her favourite social networkers and explains why they make some of the best digital marketers.
Post from Sarah Bradley on State of Search
Social Media Celebrities and Why They are the Best Digital Marketers
Mastering PPC: Getting Started with LinkedIn Ads
In Beauty and the Beast, Belle was just a girl living in a little village in France. The opening number featured her singing about how there must be more out in the world than just what she’s experienced in her small, provincial town. She wasn’t satisfied with that typical little village and dreamed about how […]
8 SEO Cleanse & Recharge Ideas For Fall 2013
Whether you mark it by Labor Day or the Autumnal (Fall) Equinox, summer is coming to an end — which makes this a great time to give your website an SEO cleanse and recharge the old batteries. Here are 8 things you can do to strengthen quality. 1. Fix Errors Listed In Webmaster Tools Both…
Please visit Search Engine Land for the full article.
SEO Correlation Studies: Are We Looking At Them Wrong?
SEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down, and instead we see these factors as predictive elements?
Post from Barry Adams on State of Search
SEO Correlation Studies: Are We Looking At Them Wrong?
Shouldn’t my Developer know SEO?
One problem that SEO face is that we heavily rely on work carried out by other Digital Professionals, Creatives, Developers, PR people etc, so how do we over come this?
Post from Neil Walker on State of Search
Shouldn’t my Developer know SEO?
4 LinkedIn Recommendations For The B2B SEO Professional
LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations…
Please visit Search Engine Land for the full article.
The Key To Social Media? Maslow’s Hierarchy Of Needs Model
In today’s digital marketing landscape content is king. But how do you make sure your content is right and is distributed far and wide for maximum impact?
Post from Clarissa Sajbl on State of Search
The Key To Social Media? Maslow’s Hierarchy Of Needs Model
Shatner’s Tweet Hints That He May Like Bing Just As Much As Bing Likes Captain Kirk
In a brief exchange on Twitter yesterday evening, the original Captain Kirk gave Bing a shout-out, recommending the Microsoft search engine could possibly enlighten a fellow Twitter user. William Shatner responded “I hear Google pr Bing helps with that problem” after @Andypops1 tweeted…
Please visit Search Engine Land for the full article.
The True Power of Social Media Share
Explore the true power behind sharing on social media, why we do it and why it’s important to your digital marketing strategy
Post from Sarah Bradley on State of Search
The True Power of Social Media Share
Start using Twitter Favourites to your advantage
Ever wondered what the function of Twitter’s ‘Favourites’ tool is? Can it be useful to you in the long term? Here’s a little look into how to find and start using Favourites, as well as how to use these tweets Continue reading »
Because community building isn’t fluffy: enhancing UX, DistilledLive video
Well, look who we found hanging out at the Mack Web Solutions offices! Whilst our former Seattle consultant Geoff has been off “working remotely”, we thought it made sense for both Geoff and Mack to talk about what they both Continue reading »
FightMe the Competitors’ Social Network – a Review
FightMe.com – the competitor’s social network a review by Sarah Bradley for State of Search. FightMe is an exciting new social network based on the idea of rivalry, Sarah gives her insight on usability, appeal and whether a network like this can one day compete with the likes of Facebook, MySpace and Twitter.
Post from Sarah Bradley on State of Search
FightMe the Competitors’ Social Network – a Review
Building An Enterprise-Level Search Marketing Team: Part 2
In July, I began my two-part series on building an enterprise-level search marketing team. We left off with a review of the essentials for SEO, including all the technical and editorial factors that can hinder your website’s rankings in the search engines. If you’ve followed my…
Please visit Search Engine Land for the full article.
Facebook Algorithm Update – What Will It Mean For Your Business?
On the 6th of August Facebook announced a major algorithm update, mainly affecting how the News Feed works: “We are continually working to improve News Feed and from time to time we make updates to the algorithm that determines which stories appear first. We’ve heard from our users and Page owners that we need to read more »
Post from Laura Phillips on State of Search
Facebook Algorithm Update – What Will It Mean For Your Business?
Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things…
As an industry we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our existence. How to calculate return on investment (ROI) on social media activity is something which I’m asked a Continue reading »
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a ” gosh darn it where is my return on investment from […]
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models is a post from: Occam’s Razor by Avinash Kaushik
Goldman Sachs’ big problem with Twitter
This post is a teaser for a report that we’re creating on digital strategy at the Interbrand 100 list of top brands. We’ve asked journalist Lydia Laurenson to head the research on this project. If you’ve ever worked on an interesting Continue reading »