B2B lead generation using Instagram Stories: Six tips with examples

Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.

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How brands should meet customers in their new (virtual) reality

Brands are increasingly providing online shoppers with great virtual interactions. Here’s how to create compelling marketing around these evolved websites.

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Six ways to steer marketing in the post-pandemic world

The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.

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What a chaotic digital media landscape means for advertisers as 2020 ends

Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.

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Social media analytics 101: The data that matters most

What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics step by step, giving you the ultimate guide to follow.

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Need to step up your social media marketing? Follow this recipe

Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.

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How questionnaires can help you evolve your product or business

Customer feedback is key for business and a list of effective methods to collect customer feedback and utilize questionnaires to maximize satisfaction.

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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.

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Seven smart ways to upgrade your ecommerce content marketing strategy

92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content marketing to enhance your business.

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Crowd marketing: A link building method that only 2% use to rank higher on Google

Discover why crowd marketing as a link building strategy is still useful in 2020, the best practices to apply, and things to be aware of. Stay tuned!

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Social media techniques to integrate into your digital PR strategy

Pitching digital marketing content doesn’t have to be dry and robotic. Establishing a connection on social media can be the first step to establishing a life-long professional relationship.

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Simple guide to creating an expert roundup post that drives website traffic

Having a list of selected experts answer a well-placed question gives you a valuable piece of content that is highly shareable, so let’s see what it takes to do it right.

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Five quick SEO wins to give your website a boost in search

SEO is not for the faint of heart. It takes tons of effort and know-how. That said, there are some quick wins you can apply, even with limited knowledge and expertise. This article details four of those quick win actions.

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How social media influence 71% consumer buying decisions

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.

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Top six reasons you should caption your social media video content

A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to name a few.

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Harness the power of integrated CRO and social media

Nearly half of your customers are on social media. The question is: how are you going to convince them to get to you and convert?

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Internal communication plan: How SMB marketing teams can achieve growth

Eight great tips to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes.

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How to create a consistent omnichannel customer experience

With competitors nipping at your heels, your customer experience quality is vitally important. Here’s how to make it great across every channel.

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