The Birth of Influence Engine Optimization?

4(1)This month I’ve been looking at the newly emerged term – influence engine optimization. In this post I will provide you with a brief outline of the history of SEO as well as the consequences of tricking the algorithms and what Google implemented in return. We will then move on and take a look at read more »

Post from on State of Search
The Birth of Influence Engine Optimization?

Research Shows Only 2% of Social Shares Occur on Google+

Gigya Social Sharing percentagesNew research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.

Post from on State of Search
Research Shows Only 2% of Social Shares Occur on Google+

SnapChat – Temporary Social Media. Can it work?

Icon_100pxSarah Bradley talks about SnapChat, which is a temporary image and video social media channel and whether it can work for online marketers.

Post from on State of Search
SnapChat – Temporary Social Media. Can it work?

50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]

What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this: Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO. The…

Please visit Search Engine Land for the full article.

What Should I Tweet? Tips for Corporate Twitter Accounts

twitter-logoSo you’ve been handed the keys to corporate Twitter account, but now what? What should you tweet about?

Post from on State of Search
What Should I Tweet? Tips for Corporate Twitter Accounts

Social Media Optimization with WordPress SEO by Yoast

Our WordPress SEO plugin handles optimization of your WordPress site for search engines and we dare say it does a very good job of it. Most of that is technical optimization, like our XML sitemap functionality and aids in content optimization, like your page analysis function. But there’s more to SEO than that. You need…

Social Media Optimization with WordPress SEO by Yoast is a post by on Yoast – Tweaking Websites.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Social Video – Top Micro Video Apps & Cinemagraphs

headerMicro vlogging is a hot topic. What are the best tools & apps for making short snappy videos? Jackie Hole explores.

Post from on State of Search
Social Video – Top Micro Video Apps & Cinemagraphs

Facebook Hashtags for Digital Marketers

fbHashtags coming to Facebook has been a source of intense debate within the Search & Social circles for the past week. Here are the 4 main pros and cons of using Facebook hashtags in your social media strategies.

Post from on State of Search
Facebook Hashtags for Digital Marketers

The Best Link Building For Local SEO — None!

Since Google rolled out the Panda and Penguin algorithm updates, numerous sites have been impacted or penalized. Often, companies that incur penalties or experience a drop in rankings don’t have a clue as to what they’ve done wrong — especially small, local businesses. This leads…

Please visit Search Engine Land for the full article.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Everyone likes chasing big shiny objects all the time. What’s not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I’ve developed is […]

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics is a post from: Occam’s Razor by Avinash Kaushik

You can’t content-market your way through life

About a week ago, Olivier Blanchard, one of the few people who pride themselves on working in social media whose posts I actually enjoy reading, wrote a post on his blog. Now you might think that’s not very news worthy, but it was his first post since February 25th. Up until that time he had…

You can’t content-market your way through life is a post by on Yoast – Tweaking Websites.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

My Week Without Any Social Media – Except for Google+

Last week, my husband and I were talking about Google+ – mainly the multiple statements made by Google about where they hope to take Google+ as far as how they’d ideally (and eventually) like to roll it into being an algo factor. I’m a HEAVY user of social media – both personally and professionally – […]

The post My Week Without Any Social Media – Except for Google+ appeared first on Sugarrae.

It’s Time for Facebook to Start Assuming More Social Responsibilty

This is a personal rant I feel compelled to share. This morning I came across an Amber Alert on Facebook that was shared by someone I’m connected to in my newsfeed. It was a heartbreaking notice of an 18 month old child who was abducted after his father allegedly assaulted his mother and then made […]

The post It’s Time for Facebook to Start Assuming More Social Responsibilty appeared first on Sugarrae.