How to navigate social media marketing trends
Despite shifting social media marketing trends, even smaller businesses can harness a successful digital strategy with some innovation and creativity.
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Why dark mode web designs are gaining popularity
Dark mode web design has become increasingly popular with many internet users and surfers, click to read further why it is here to stay.
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Post-COVID-19 strategy to restore your social media reputation
Activities of brands on social media have changed a lot because of COVID-19. Strategies to get back on track and restore your social media reputation.
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Top 15 Chrome extensions for social media marketers
From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient.
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Creating viral content: Is it possible to harness viral trends?
Do viral trends come out of nowhere or do they share some common traits? Experts have different views.
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What you must know about TikTok for business
How can you monetize the enormous popularity of TikTok for business to your advantage? Let’s find out.
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How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro Nick Chasinov offers five strategies for enhancing your digital customer experience.
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Five content promotion strategies SaaS marketers should implement today
Having a content promotion strategy is essential to build your content marketing success. Try out these five tactics to give your content the boost it deserves.
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Content marketing fails: How to analyze and improve
What do you do when you follow a content marketing guide but it fails anyway? Here are all the ways you can analyze your failures and improve on them.
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Top five tips to use Twitter’s new Voice Tweets feature
Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform’s new voice feature.
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How to optimize for the Instagram algorithm in 2020
Understanding the logic behind the Instagram algorithm is the safest way into users’ feeds. Here’s all you need to know about it.
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What will make your brand stand out on LinkedIn in 2020?
LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how to make the most of it. These are some great strategies to stand out on LinkedIn as a brand and reach your potential customers.
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Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns?
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Seven brand health metrics and how to measure them
Struggling to figure out where your brand’s strengths and weaknesses are? This article will help understand and measure all common brand health metrics.
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Thoughts on Emerging New Age
As we enter a new era, which is still undefined, some thoughts. Is Make-Believe Time Over Yet? At least one entire generation seems to have been subject to “arrested development”, and often the arrest seems to have taken place in kindergarten. Make-believe time (also known as “Let’s Pretend” time) was a favorite of the creative, […]
How A/B and multivariate testing can skyrocket your social media conversions
Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.
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Four strategies to maintain your social media activity during a crisis
Troubling times like the COVID-19 outbreak have made businesses struggle to maintain an active social media presence. Strategies to maintain social media activity.
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How to plan your social media strategy for any business
Social media plays a vital role in any business growth. Whether it’s a B2B business or a B2C, know how to plan an effective social media strategy.
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Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.
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Chaotic communication: COVID-19 is rewriting our cultural rules of connection
Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors that serve as lessons to help your brand pivot successfully in the “new normal”.
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