Social media: How does it affect SEO?
It’s not the actual social activity that matters, but what happens as a result of that activity. Three ways to harness the power of social media for SEO.
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Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
The post Five proven content formats to maximize link acquisition with digital PR appeared first on Search Engine Watch.
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
The post Backlinks vs social shares: How to make your content rank for different SEO metrics appeared first on Search Engine Watch.
Eight social media trends that will make 2019
Change is the one thing constant about social media trends. With so many things influencing behavior, find out what will make your audience tick in 2019.
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One-button Games and the Rise of the Mobile Web
One-button games — where the player just taps/holds with the right timing to play—have been around almost as long as gaming itself, and in the early 2000s formed a popular genre of online Flash game.
Seven best tools to find influencers on social media
81% of marketers that tried influencer marketing reported that it is an effective channel. Here are the top tools to connect you with relevant influencers.
The post Seven best tools to find influencers on social media appeared first on Search Engine Watch.
Link building with PR: Relevant links at scale
Scaling a brand one link at a time can consume a great deal of time. Using PR can change this and grow your audience and links much more quickly.
The post Link building with PR: Relevant links at scale appeared first on Search Engine Watch.
7 social media monitoring tools to check out in 2019
New year, new chance to check out cool new toys. Here’s a roundup of seven social media monitoring tools that could revamp your 2019 strategy.
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Tips to maximize ROI on paid social: Facebook + Instagram
As demand for ad impressions on social media increases, marketers need to take extra steps to optimize campaigns and maximize their ROI for paid social.
The post Tips to maximize ROI on paid social: Facebook + Instagram appeared first on Search Engine Watch.
How to scale your social media marketing to build traffic and leads
Scaling social media can be risky because it’s about human connection. Here are 3 pieces of the puzzle you should scale — and two things you shouldn’t.
The post How to scale your social media marketing to build traffic and leads appeared first on Search Engine Watch.
Top social media trends for 2019
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between brand and customers.
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Tips for social media competitor analysis: Let’s stop talking about follower count
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This year, Hootsuite announced that 3.196 billion people are now active social media users.
How to Use Twitter Audiences
Built your Twitter campaign but stuck on how to best tailor your audiences? Look no further!
Tailored audiences on Twitter can help you create more successful remarketing campaigns. In order to make sure users engage with your brand, you need to learn …
A “safe space” social media platform. Sigh.
People who have no idea how this blog started, or why it is the way it is, may not like the contents. Not sorry.
Finding Your Paid Social Audience Persona
You know that saying, “If a tree falls in the woods and no one is around to hear it, does it actually make a sound?” Well, this same philosophy can (and should) be applied to your paid social campaigns. If you create a great social ad without curating the right audience, will anyone actually see it?…
The post Finding Your Paid Social Audience Persona appeared first on Seer Interactive.
How To Spice Up Your Paid Social Imagery
An element of social marketing that differentiates it from other forms of paid media is the creative element of the ads. Unlike text or product ads, social marketing relies heavily on enticing imagery in order to create engaging content for the target …
Help! My Client Wants to Run Paid Social Where Do I Start?
We’ve all been there — You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs the best you can. There’s A LOT to take in with all the various Paid Social engines, creative platforms, and reporting tools, so here’s a quick rundown of where you can start.…
The post Help! My Client Wants to Run Paid Social Where Do I Start? appeared first on Seer Interactive.
What’s A ‘Like’ Worth? Study Reveals Value Of Social Engagements
Wolfgang Digital’s 2019 E-Commerce KPI Report has finally revealed the commercial value of social media engagements. What’s a ‘Like’ worth? Find out here!
Post from Wolfgang Digital
Ask Yoast: Hiding images for Pinterest in your posts
Pinterest is a pretty popular platform these days. It’s basically a search engine, with a social aspect. So, making your images appealing for sharing on Pinterest can be a great idea. And not just if you have a mom-blog or DIY site! If you use Pinterest right, it can help you drive more traffic to […]
The post Ask Yoast: Hiding images for Pinterest in your posts appeared first on Yoast.
Optimizing Pinterest for the Buyer’s Journey
Optimizing Pinterest for the Buyer’s Journey
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This is a post written by our Seattle intern, Tammy Yu.