As Facebook’s algorithm changes SEO becomes crucial

If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top […]

The post As Facebook’s algorithm changes SEO becomes crucial appeared first on Yoast.

Creating an effective influencer marketing strategy

Influencer marketing is a topic we all love to discuss, both in the press and on social media and especially if you’re working in digital PR and SEO. In my experience, many of these conversations are referring to the relatively recent boom in YouTubers, Instagrammers and Bloggers who seem to be taking over our social […]

The post Creating an effective influencer marketing strategy appeared first on Builtvisible.

Ask Yoast case study: Appealing content for a real estate site

In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his […]

The post Ask Yoast case study: Appealing content for a real estate site appeared first on Yoast.

How to perform an SEO audit. Part 3: Site speed & Engagement

This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part […]

The post How to perform an SEO audit. Part 3: Site speed & Engagement appeared first on Yoast.

Facebook News Feed Experiments: Threat or Opportunity?

As Adam Mosseri, Head of News Feed at Facebook noted in a post on Monday “There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia.” The test he is referring to is that of moving all content posted by brand pages (not content shared by friends) from the main user News Feed into a separate tab named “Explore”.

Continue reading >>

Ranking your local business part 7: Social Signals

This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas […]

The post Ranking your local business part 7: Social Signals appeared first on Yoast.

How to escape Google’s filter bubble

Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing – or unhelpful to their efforts in getting their site found by a wider audience. Here, we look at how, as a user, you can escape Google’s filter bubble – and as an SEO, how you can penetrate it.

How to achieve off the charts off-page SEO that will boost traffic

If you want to rank better and get more traffic, you need to think about more than just optimizing your site. There is a whole range of opportunities out there for “off-page SEO” – SEO elsewhere around the web, and even offline. Here’s how to get started.

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time. […]

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality is a post from: Occam’s Razor by Avinash Kaushik

Interview: Why marketers shouldn’t waste their time with Google Posts

Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with Posts, and why marketers would be better off expending their energies elsewhere.