Ask Yoast: Video on YouTube or on my own site?
Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use […]
SEO basics: How to use social media
Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, […]
Social buttons: How to add and track them on your site
To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how […]
Metadata and SEO part 3: social, internationalization and more
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in headof your site and link rel metadata. […]
How influencer marketing can benefit your SEO strategy
With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links with the additional benefit of increasing your user engagement signals, traffic, and visibility.
Local ranking factors that help your local business’ SEO
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are […]
Make no mistake: content errors harm your brand and SEO
How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation.
The Dawn of the Disinformation Age
We can haggle about the exact month or quarter later, when we have historical hindsight, but as of right now I’m calling it: the Information Age has ended, and we are now in the Disinformation Age. Fake News is not the Reason Chris Hedges did a good job describing the Fake News phenomenon: The object […]
Can Pinterest crack (and monetise) visual search?
Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering.
What is influencer marketing, and why should it be part of your digital strategy?
If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls ‘the web’s top influencer’ tells you, “My secret formula is the greatest”, you will probably believe him.
What can we learn from the winners and losers of organic search in 2016?
Who were the winners and losers of organic search in 2016?
The social media marketing checklist your business needs in 2017
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.
4 mistakes that brands are still making on social media
Social media continues to baffle many brands which don’t use it properly to engage with their audience. Hannah Butcher shows some common mistakes to avoid.
Post from Hannah Butcher
11 Ways to Hack the LinkedIn Pulse Algorithm
LinkedIn Pulse is LinkedIn’s version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users to see the biggest headlines and read top industry news of the day.
Influencer marketing: where we’re headed in 2017
In 2017, we’ll see influencer marketing grow up to become a more meaningful and practical marketing tactic.
Influencer marketing: the strides we’ve made in 2016
How your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy
Influencer marketing: the strides we’ve made in 2016
How your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy
Three major developments that will shape multi-channel marketing in 2017
As we close out the year, what are some of the major developments that are likely to shape multi-channel marketing in 2017?
6 tools for a better, smarter social media influencer campaign
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
Low-budget branding for small businesses
Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and […]