Seven fascinating stats on ecommerce and cart abandonment
Key issues include making customers register before they checkout, concerns about security, and confusing checkout design.
Five most interesting search marketing news stories of the week
This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy…
11 Ways to Hack the LinkedIn Pulse Algorithm
LinkedIn Pulse is LinkedIn’s version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users to see the biggest headlines and read top industry news of the day.
Google tests its own user ratings for movies
There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and TV shows
How to use data to justify SEO fixes
What if I told you I could give you a process which can put a definitive number on the returns you would get from SEO fixes?
Workplace by Facebook: a reality check
There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should
Can Content Improve Your Conversion Rate?
Content marketing builds brand awareness, at first, that later is supposed to grow into creation of brand impression, that is to result in brand affinity, which leads, eventually, to conversion.
Five most interesting search marketing news stories of the week
This week, we’ve got a special on stories about advertising and mobile, with a look at mobile ad viewability from our regular mobile columnist Andy Favell, and the news that Snapchat video ads are generating less than three seconds’ viewing time on average.
Discount codes: 5 ways retailers can handle their deal addiction
As voucher use becomes increasingly widespread, there’s a rush by retailers to understand the full extent of their economic impact on the customer journey and get smarter with how they’re deployed.
Influencer marketing: the strides we’ve made in 2016
How your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy
Influencer marketing: the strides we’ve made in 2016
How your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy
6 Psychologically Proven Techniques to Boost Your Conversions in 2017
If conversion optimization has always been a mystery to you, it shouldn’t be anymore. Here are some psychologically-proven techniques that you can use to boost your conversions in 2017.
Mobile ad viewability: what is it and does it matter?
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. They do not want … read more
Can sub-three second video ad views deliver results?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth?
Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised
2017: The Year of Machine Learning, Intelligent Content and Experiences
In 2017, the key to effective content marketing – that attracts, resonates and converts – is incorporating machine learning and automation into the production process.
What is an exact match domain (EMD) and why does Google want to punish them?
In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them.
Off-page PR: everything you need to know about changes to the local press
The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves.
Five most interesting search news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Happy Thanksgiving from the Search Engine Watch & ClickZ team
To all of our readers and anyone else who has swung by accidentally thinking that this is an actual search engine, a very happy thanksgiving from us all!