Google adds real-time data to its Popular Times tool in Search and Maps
You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view.
Google releases new AdWords improvements and stats ahead of Black Friday
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.
Five most important search marketing news stories of the week
This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?
10 ideas to market and monetize your digital book or whitepaper
Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper?
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
How young marketers can impact digital strategies
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to notice how they differ from baby boomers.
Insurers starting to get to grips with online conversion and complex forms
Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process. Jonathan Attwood, CEO of Fospha, explains how his company’s toolset can help insurers more accurately track their customers’ behaviour.
How Google Symptom Search will affect the healthcare industry
Google’s Symptom Search is revolutionizing the patient path to treatment, and doctors should embrace this development as an opportunity to provide better care.
Facebook is bringing its Audience Network to television
By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising.
This is how Google will present the results of the 2016 US election…
By presenting an animated gif of everybody screaming and crying?
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens.
10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life now. But you’re marketers, YOU CHOSE THIS.
How to deal with attribution fraud
While ad fraud has become part of every marketer’s vocabulary, attribution fraud – the practice of gaming outdated attribution models to justify self-serving means – has mostly been ignored up until now.
Worldwide mobile internet use surpasses desktop for the first time ever
Mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.
Is Amazon the go-to search engine this holiday season?
When you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?
Publishers are struggling with AMP page monetization
The Wall Street Journal is reporting that many publishers using AMP are seeing these pages generate substantially less revenue than their non-AMP mobile pages.
Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spending has increased by 134% from the past year.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.