Marketers have high hopes for automated content
In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as the key trend for their company this year.
Online-only retailers are growing faster than multichannels
New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Peer content: when marketing meets care
Marketing and customer care intersect at peer content, which results in more interaction on social, something too many marketers treat and measure like TV.
Facebook begins thwarting ad blockers
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking.
Is Donald Trump’s earned media hurting his brand?
The 2016 US election features a presidential candidate like no other.
As Google AMP appears in organic mobile results, some see lower CTRs
But for all of AMP’s virtues, websites that have adopted AMP may not be benefiting from the introduction of the site into organic listings.
Google Trends Explore tool gets a facelift
Google Trends Explore tool launches a new interface this week, but is it much better?
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Will Instagram Stories put a dent in the rise of Snapchat?
Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. Sound familiar?
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with data and happens to be one of my favorite features right now.
Join a smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists
Come to San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events, each focusing on a different aspect of digital.
Google AMP is coming to organic search results
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page.
Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously.
Google’s power of censorship: who controls the controllers of the internet?
There is a world outside of Google. But will we know what to do with it once we’re there?
Eight most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Why your brand needs a style guide
Brands need content. It’s at the heart of the ‘brand as publisher’ concept.
Google brings programmatic to native ads
Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem.
17 useful search marketing stats from Merkle’s Q2 2016 report
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.
Verizon acquires Yahoo’s operating business for $4.8 billion
Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants.