US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
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Where do I vote? Election Day Google doodle offers final reminder to vote
Like Sunday’s and yesterday’s doodles, the animated image leads to a “where do I vote” query and surfaces an interactive tool to find polling locations.
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Where do I vote? Google posts Election Day reminder doodle 2 days in a row
The US 2016 Election Day reminder doodle surfaces Google’s voter registration tool that helps searchers find local polling locations.
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How Trump & Clinton have failed to use free space in Google for US presidential candidates
For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.
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Google’s latest voter search tool serves up ballot information & polling places
Queries for “who’s on my ballot” and “where to vote” delivers an interactive tool that lists candidates and polling locations.
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How to register to vote Google doodle marks National Voter Registration Day
Today’s animated Google doodle surfaces the state-by-state voting guide Google launched in August.
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Google adds new state-by-state voting guide for “how to vote” searches
Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots.
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The Election: More searchers, more opportunities
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
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New US Presidential “Candidate Cards” Are A Disaster For Google’s Search Quality
An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at the top of Google’s search results have turned into a megaphone for one.
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