Measuring success with UTM tags
Using UTM tags is a great way to understand more about where your traffic is coming from, how users behave, and if these people turn into leads or sales.
Post from Alix Charles
Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch
Mojeek’s elevator pitch: “Independent and unbiased search results with no user tracking.” Deep dive into how they stack up as an alternative search engine.
The post Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch appeared first on Search Engine Watch.
How to Hack Google Analytics UTMs for extra Bing data
If you’re not an e-commerce site using conversion tracking you can often go without vital PPC data in Adwords and Bing Ads. Learn how to hack UTM parameters to pass key Bing SQR data into GA to improve your optimisation efforts!
Post from Arianne Donoghue
Tracking Success for Small Businesses (Part One)
The barrier to a good tracking setup can be high for some businesses, but it doesn’t need to. In this two-part series, Chris Green looks at how small businesses can also have robust tracking and begin to understand the return on their marketing campaigns.
Post from Chris Green
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years.
Fixing 404 Error Pages with Google Analytics
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages, but many of these blog posts are due an update.