How voice assistants like Alexa can help marketers reach elderly Americans
Digital marketers need to help seniors understand that there’s more to benefit than to fear with using and voice assistants like Alexa.
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Voice search optimization: The why and how
According to Google, voice search’s the fastest-growing form of online search, Star Trek had already got that right. A guide to voice search optimization.
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Alexa.com adds more search tools to its competitive analysis
Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,” Alexa.com President Andrew Ramm told SEW.
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How to check for duplicate content to improve your site’s SEO
What is considered duplicate content? What steps can you take to make sure it doesn’t hamper your SEO efforts? Pressing SEO questions answered.
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How Alexa and Siri are changing SEO: AI and voice search
Alexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Google Maps, and dominating the SERPs
Where we’re going, we won’t need websites
As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not to mention the rise in virtual reality – Kevin Gibbons asks whether we will still need websites in future.
CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics Show has shown that Google fully intends to challenge Amazon for that crown.
Optimizing for voice assistants: Why actions speak louder than words
The voice assistants of today are closer than ever to the sci-fi ideal of the all-knowing computer that we’ve been dreaming about for decades. But the way that users are interacting with them isn’t just with voice search – it’s with voice commands. How are these different, and what can you do to optimize for them?
What does voice search mean for your local SEO strategy?
The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and how can they ensure they aren’t left behind?
Understanding voice search: What are the implications for marketers?
One report by VoiceLabs predicts that voice device growth will quadruple this year. What data can help us to understand the impact of voice search when it isn’t yet a reporting field provided by most publishers? And what are the implications for search marketers?
Voice UI and intelligent assistants: trends to watch out for next
Earlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than 3 million units.
Everything you need to know about natural language search
Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type … read more
How to capitalize on Voice Search and the death of the keyboard
As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound, the number of users adopting voice search is only increasing, and the technology for understanding humans is advancing as well.