A brief history of Google’s algorithm updates
These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and […]
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5 link building DON’Ts you didn’t know about
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, […]
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Ask Yoast: Disavow backlinks from shady sites?
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage […]
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Best practices for anchor text optimization in 2018
Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that … read more
Case Study: A Penguin 4.0 Recovery
We’ve had time for the dust to settle after the Real-Time Penguin update was released. It’s now been more than 4 weeks … read more
Still Seeing Post-Penguin Web Spam In Google Results? Let Google Know.
Google’s next generation Penguin update is now live and webmasters and SEOs are carefully assessing how this update has impacted their web sites. Google is assessing things as well, how this has impacted the search results, search quality and searcher satisfaction. Google’s head of…
Please visit Search Engine Land for the full article.
Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under-the-hood, which Google says is a new generation of tech that should better stop spam. Matt Cutts, Google’s head of search spam,…
Please visit Search Engine Land for the full article.
Google Penguin Evolved – Do we need to be concerned?
Pete Young takes a look at the future Penguin update and whether we need to be concerned. With Matt Cutt’s releasing a video on future things to come yesterday, it has given everyone more insight into what we could expect.
Post from Peter Young on State of Search
Google Penguin Evolved – Do we need to be concerned?
Risk Management for Links – How To Prepare For The Next Penguin Update
After 2012 being dubbed the “Year of the Penguin,” Google’s Matt Cutts has already hinted that the next “Penguin 4” update will be bigger and more devastating than ever. We have seen big brands like Interflora get penalized and bounce back pretty fast. But how did that work? And what’s coming up…
Please visit Search Engine Land for the full article.