The Page Speed update: what SEOs need to know
Google now uses real user measurements to assess mobile page speed. Aleh Barysevich performed an experiment to measure what impact this change, and the Speed Update in general, has on mobile SERPs.
New AMP features announced for geotargeting content, as well as some GDPR support
The Accelerated Mobile Pages project released a new “amp-geo” component and full support for the “amp-consent” component which may help some publishers address GDPR compliance
The post New AMP features announced for geotargeting content, as well as so…
Getting started with Accelerated Mobile Pages: 5 helpful guides
The Accelerated Mobile Pages framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. If you haven’t yet implemented it, however, here are 5 useful guides for getting started, covering the basics and new opportunities for using the framework in 2018.
An SEO’s survival guide to Single Page Applications (SPAs)
If you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over.
Google brings AMP to email: What does this mean for email marketing?
Google has announced that its open-source project Accelerated Mobile Pages will be coming to email, as part of its plan to turn email into a ‘dynamic, up-to-date and actionable’ service and make the internet faster. What will this change mean for email marketing?
Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
The post Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle appeared first on Search Engine Land.
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How Progressive Web Apps could rule mobile ecommerce in 2018
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile.
Making your first AMP Story: Google’s answer to Snapchat and Instagram
With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend.
The post Making your first AMP Story: Google’s answer to Snapchat and Instagram appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to carry out a mobile SEO audit on your site
Mobile optimization should be an integral part of your SEO strategy, and it goes beyond just checking whether your site passes Google’s Mobile Friendly test. In order to cover off all the factors involved in achieving the ultimate mobile-optimized website, it is necessary to carry out a mobile SEO audit on your site.
What is Google Stamp and what will it mean for marketers?
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service – and how successful might it be?
Google Search Console: What the latest updates mean for marketers
Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google’s recent announcement of some changes to the platform was very warmly received by the SEO community.
Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?
Google’s Accelerated Mobile Pages and Facebook’s Instant Articles are both lightning-fast takes on the mobile web. But Google unveiled some stats at its I/O developer conference which indicate Google might be winning the war.
Is Google AMP Worth It? Three Real-World Case Studies
There is a lot of debate about Google AMP and whether it’s worth implementing. Here we show three real world case studies of the impact of implementing AMP on three different types of websites: a news site, a lead-gen site, and an ecommerce site.
Post from Barry Adams
Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out how you can avoid the same mistakes.
Five most interesting search marketing news stories of the week
This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy…
How speed affects your site’s performance [infographic]
Site speed is an important factor for SEO and conversion, but do we really understand its impact?
Three reasons you might not need Google AMP after all
Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly.
Publishers are struggling with AMP page monetization
The Wall Street Journal is reporting that many publishers using AMP are seeing these pages generate substantially less revenue than their non-AMP mobile pages.
Is Google killing mobile organic search?
Click-through rates for websites depend a great deal on their position in organic search results.
Accelerated Mobile Pages (AMP): one year on – stats and infographic
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months.