What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced

Columnist Eric Enge breaks down the “AMA With Google Search” session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan interviewed Webmaster Trends Analyst Gary Illyes from Google.

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AMP for Advanced SEOs: SMX Advanced insights

Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP).

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Why one e-commerce company is going all-in on AMP (Hint: conversions)

With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.

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5 must-do technical SEO audit items in 2017

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.

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Setting up and testing AMP for WordPress: A quick 7-step guide

Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.

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Is AMP the answer to format fragmentation?

Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.

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Google will automatically convert display ads to AMP, test AMP landing pages for Search

Company says AMP ads can load up to 5 seconds faster than standard display ads.

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The best-kept AdWords secret: AMP your landing pages

Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.

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Baidu becomes Google’s biggest ally in mobile page speed

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.

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Advice for AMP-curious publishers

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.

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Google ‘related picks’ now showing under some top stories carousels

Google looks to show you more AMP top stories by adding a query expansion feature in the mobile search results.

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Links to AMP content are showing up outside of search results

With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search — likely to provide an optimal experience for mobile users.

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Google temporarily disables ‘not mobile-friendly’ label in search results due to bug

A bug has forced Google to remove the mobile friendly label from the search results. Google is fixing the issue and will restore the label after the problem is resolved.

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