The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.
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Google: AMP will override app deep links for the foreseeable future
Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.
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Google AMP breaks the desktop search results
Looks like a bug with Google’s desktop search results were caused by accelerated mobile pages showing up in the desktop results.
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Google AMP error report in Search Console scans for errors differently now
You may see more or less AMP errors in your Google Search Console report. No need to worry, it was an internal change and does not impact ranking or indexing.
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Google will show AMP URLs before App deep link URLs in mobile results
Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your web site.
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AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
Google reiterated that the move does not include a rankings change.
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Google’s AMP Viewer: the Tinder UX for content?
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.
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Google introduces the ‘search live coverage carousel’ for real-time indexing & search results
Is this the real time Google indexing API? Google is now piloting the search live coverage carousel which is powered by AMP and Atom.
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AMP now supports A/B testing and other experiments
Check out the new amp-experiments component that lets you easily test different variations of your AMP pages.
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Google shares tips on using AMP for e-commerce
Google documents how to make your e-commerce site AMP-ready.
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Google showing the site owner AMP implementation error warnings in search results
AMP error notifications now are showing in the core search results, but only if you are the site’s owner.
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Google Search Console sending AMP notifications to encourage adoption
Google is proactively pushing AMP through the Google Search Console message center.
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AMP pages no longer need structured data to be valid in Google Search Console
Google has downgraded the structured data issues from errors to information notes in the AMP error reports.
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AMP breaks out of news into the main Google search results
The company says that AMP pages will not receive a rankings boost.
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Mobile marketing AMPlification: Content, performance and measurement
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
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What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
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eBay goes AMP, sign it might break out past news?
eBay adopting AMP for their transactional based site may signal that Google may push out AMP well beyond article and news oriented content.
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AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project.
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Google App for iOS gets AMP content & sports highlights in Now cards
Google says today’s improvements for its IOS app with save users a combined 6.5 million hours this year.
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Google AMP has reached 125 million documents & is expanding to apps & recipe pages
AMP is growing and expanding, here are some of the latest information from Richard Gingras of Google out of Google I/O.
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