Category: Hobo SEO Blog

If you need help with your SEO efforts and have an English-language-based website, I can assist. You do not have to be in the UK. We work with clients all over the world and have clients based in Scotland, Wales, Ireland and England.

Read the full article here SEO Consultation Services In The UK

© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

Sitebulb (Disclosure – I am an affiliate and I would make money from clicking on some links on this page) is a new website crawler and site auditor from the folks that give us URLProfiler (which I like a lot, hence why I am an affiliate of SiteBulb. Any such links are marked (AFF)). Read […]

Read the full article here How To Use Sitebulb Website Crawler & SEO Site Auditor To Manage Your Onsite SEO

© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

‘I think a special mention should go to Bill Slawski who does a great job of analysing SEO related patents (who I might owe joint writing credit for this article). I did not want to send people directly to the patent application site, and Bill deserves the link(s) I think. Follow Bill on Twitter here […]

Read the full article here Google Ranking Factors & Quality Rating Criteria in 2017

© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

SEMrush (Disclosure: I am a customer and affiliate of SEMrush, as their tools are invaluable) has a nice offer for readers of this blog – free access to keyword research and competitor research reports for 30 days. Use the following link to trial SEMrush free for 30 days and get the information on your competitors […]

Read the full article here Spy On Your Competitors Rankings & Perform Keyword Research FREE for 30 Days (Worth Over 100$)

© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

How to do an seo audit quickly and simply with SEMRush.

Read the full article here Review: How To Do An SEO Audit With SEMRush FAST (For Beginners)

© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

Moz has a good video on the Google organic quality score theory. You should watch it. It goes into a lot of stuff I (and others) have been blogging for the last few years, and some of it is relevant to the audits I produce (example here). One thing that could have been explained better […]

Read the full article here DYK: Low-Quality Content On Part of A Web Site Can Affect Rankings For The Same Website On More Important Keyword Rankings

© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

The new Quality Rater Guidelines have been updated and make for an interesting read. If you do SEO for businesses, you’ll need to be up-to-date with them. I made an unmodified HTML version of the Google Quality Rater Guidelines (4mb) so I could easily link to specific sections for readers that are interested.

Read the full article here Google Search Quality Rating Guidelines 2017

10% OFF SEO Audits this week only!http://www.hobo-web.co.uk/order/audit/

© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

A few people have asked to see an example SEO report. I published an example report today.

Read the full article here Example SEO Audit Report

10% OFF SEO Audits this week only!http://www.hobo-web.co.uk/order/audit/

© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

A little bit of information on our white label seo service.

Read the full article here White Label SEO Services

© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

Keyword research is one of the most important aspects of SEO. But do you know what makes it so significant? Or how to do it in 2017? Or which tools to use? This post is a guide for beginners.

Read the full article here How To Do Keyword Research FAST with SEMrush Pro in 2017

Check Your SEO For FREE With Our Free Help Tool

© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. I would certainly NOT go and implement sitewide changes to your site based on this or recent posts. WAIT for the series to END so you can make a more […]

Read the full article here Part 2: Does Google Count Anchor Text In Internal Links? Bonus – A Theory About How A ‘Quality Metric’ Might Be Used By Google

Check Your SEO For FREE With Our Free Help Tool

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

What is a SEO Audit, and How Can It Help Your Business? A technical SEO Audit should clearly highlight the changes that need to be made to your website to meet Google’s demands for a ‘high-quality’ website. We provide that type of analysis, and you can buy a report online. Meeting these demands is the […]

Read the full article here Hire Hobo To Review Your Website

Check Your SEO For FREE With Our Free Help Tool

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

Last week I looked into if Google counts keywords in URLs to influence rankings for specific keywords and how I was investigating this. The video above, from quite some time ago now (OCT 2015), is John Meuller talking about ‘Internal Links’ and their influence on Google SERPS. we do use internal links to better understand the […]

Read the full article here New Evidence: Does Google Count Anchor Text In Internal Links? Part 1

Check Your SEO For FREE With Our Free Help Tool

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

TLDR: Yes, it looks like it. In a recent video John Meuller said that keywords in the URL was a ‘small ranking factor‘. “I believe that is a very small ranking factor. So it is not something I’d really try to force. And it is not something I’d say it is even worth your effort […]

Read the full article here Long Term Test: New Evidence – Does Google Count Keywords in A Url?

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

I am not a statistician but I’ve been playing about with metrics from multiple third party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In this preliminary test sample of just over 100 ad agencies, I’ve focused on […]

Read the full article here Top 100 Advertising Agencies Based On Search & Social Performance

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

Many new into SEO today think old shool seo was spam. Today’s narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to […]

Read the full article here Why I Do SEO The Way I Do It

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

Take care of your 301 redirects….

Read the full article here Should I 301 Redirect Old Product Pages to Existing Category Pages on Sites?

Purchase A Complete Site Review

Here’s 8 reasons to buy a Hobo SEO audit today.

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

Conversion Killer? Google Chrome is preparing to mark HTTP sites as ‘insecure’ to its users.

Read the full article here Time To Switch Your Website To HTTPS?

Purchase A Complete Site Review

Here’s 8 reasons to buy a Hobo SEO audit today.

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946