Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion
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Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.
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Why are high-consideration customers becoming more decisive?
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to … read more
Integrating CRM with social: how advocates are built
If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings.
Five reasons why you should invest in social customer service
If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers.
How to create insights from consumers’ click histories
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
Google’s Joris Merks on the importance of leadership for digital transformation
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies.
Five ways to improve the retail customer journey online and in store
The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital.
Understanding the mobile customer journey
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers.
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.