Q&A with SAP on digital transformation and search
Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.
How young marketers can impact digital strategies
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to notice how they differ from baby boomers.
How marketing leaders can create a digital mindset in their organizations
So you want to be a marketing organization that’s truly digital?
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
What’s so great about digital marketing anyway?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas.
What the evolution of search can teach marketers about digital transformation
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.
Four key digital transformation trends you must pay attention to right now
Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo.
Digital transformation, what the search evolution can teach marketers
What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.
Post from Cedric Chambaz
Google’s Joris Merks on the importance of leadership for digital transformation
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies.
Why retail needs to prepare for digital transformation
Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be?
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”
Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right?
Understanding the mobile customer journey
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers.
Q&A: The Prince’s Trust’s Rebecca Galambos on digital transformation
Rebecca Galambos is senior digital transformation director at the Prince’s Trust, with some valuable insights into the ‘millennial generation’ through her work.
10 secret ingredients of a 10x marketer
What attributes make for a brilliant marketer?
Shift London: Are you ready to join the #Digirevolution?
What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and digital change?
Insights on digital leadership & transformation from last week’s #ClickZChat
This week we took to Twitter to ask our followers how inspired leadership can drive transformation initiatives, and where people fit into the grand scheme of the ‘digitally ready company’.
Digital transformation: are you asking the right questions?
Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five years, and it’s unusual in that it actually attempts to connect marketing up with other parts of the business.
What is Digital Leadership?
I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift, taking place in London on 24 – 25 May, I have to define what it means to be a digital leader.
Seth Godin on titles, transformation and Trump [video]
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat.