Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.
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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.
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Five reasons why SEO should be prioritized over paid media campaigns
Paid media can drive great results but SEO is a strong tool that is just as powerful at less of a cost to you and your business. Elevation Marketing’s Vice President of Strategy and Marketing Services explains why SEO gives more bang for your buck.
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COVID-19 and its impact on ad spend
Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the coming months.
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Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides you through the what, how, and everything related to video marketing.
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How blockchain will dominate the digital advertising industry in 2020
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply chain.
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Capitalizing on paid social in B2B industries
Driving business from paid social ads challenges B2B stakeholders. An outline of what works well in the B2B space and how to make it work for you.
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How to get started with Twitter advertising
Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly effective addition. Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promote their business through its platform. So what can you do with Twitter advertising, and how can you get started setting up a campaign?
Everything You Need to Know About Facebook Canvas Ads
Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now being rolled out to the ad accounts of all of us mere mortals! In this post, I’ll share my tips for getting the best out of […]
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