2021 Will be the year brands make winning experiences out of remote interactions
Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021
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Customer experience optimization (CXO) for online stores: Three proven SEO tactics
SEO and customer experience go hand in hand. These three SEO tactics won’t just fetch you higher rankings but also improve your customer experience.
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How to create a consistent omnichannel customer experience
With competitors nipping at your heels, your customer experience quality is vitally important. Here’s how to make it great across every channel.
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How A/B and multivariate testing can skyrocket your social media conversions
Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.
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Five ways a CRM system improves SEO results
A CRM system aligns perfectly with the goals of an effective SEO strategy. More on data insights, customer experience, content creation, and more.
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The best-kept secret to maintaining and defending the top spot with paid search
Pumping more money is not the solution. BrandVerity’s CEO helps you learn the essential techniques to maintain your position one in paid search listings.
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How dark UX patterns are ruining brand loyalty among UK consumers
Have you ever found yourself subscribed to a newsletter you never actually subscribed to? That’s part of the dark UX patterns. Dig in for insights.
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Searching for CX: The impact of search in the age of customer experience
CEO of BrandVerity uses their research around the significant confusion consumers face with search and how it impacts the CX that brands are providing.
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Six great ways to get more out of your digital marketing campaigns in 2020
If you’re looking to take your marketing to the next level, we’ve got the six best ways to get more out of your marketing campaigns.
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Boost SEO teamwork through unexpected collaborations
SEO team collaborations can amplify the audience reach and surpass your goals when you start from the top and work SEO strategies into every facet.
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Faceted navigation in ecommerce: How it helps customers and SEO
80% of users admit that a poor search experience can make them leave a web store. How faceted navigation in ecommerce can make or break their experience.
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Data-driven attribution: the cure for discount code abuse?
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
How to minimise the interaction cost of your web forms
Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers.
Are you asking for too much information on web forms?
Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions.
How young marketers can impact digital strategies
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to notice how they differ from baby boomers.
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to … read more
Integrating CRM with social: how advocates are built
If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings.
What the evolution of search can teach marketers about digital transformation
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.
What is customer retention? A beginner’s guide to increasing CLV
Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.