The business value of SEO in 2021: From revenue generation to reputation and retention
As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu discusses highlights seven ways SEO is valuable.
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What is customer retention? A beginner’s guide to increasing CLV
Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.