16 Questions to Ask Your Programmatic Provider
How do you pick the right programmatic display option for your business? What questions should you ask? Find out what you need to know in this handy post from Rob Weatherhead.
Post from Rob Weatherhead
5 things programmatic display still needs to prove to marketers
Programmatic spend is on the increase and is expected to account for 58% of display expenditure in 2017. It is not without its critics however, and there are some key areas programmatic needs to prove itself in 2017 if it is to continue swallowing up digital budgets. Here are the top five.
Post from Rob Weatherhead
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry.
Google brings programmatic to native ads
Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem.
Everything you always wanted to know about programmatic but were too afraid to ask
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Dictionary of ad buying: key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary.