Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
What Makes Content Shareable? A Donald Trump Analysis
When looking to produce content that works (by this I mean driving engagements, conversation and shares) it’s often useful to review pieces performing well in a particular field and seeing what we can learn from them. To show how this process can be useful – and explore recurring themes in successful content – I decided to […]
Post from Jack Telford
How organic search might influence the 2016 US election
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome.