CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news

Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics Show has shown that Google fully intends to challenge Amazon for that crown.

Optimizing for voice assistants: Why actions speak louder than words

The voice assistants of today are closer than ever to the sci-fi ideal of the all-knowing computer that we’ve been dreaming about for decades. But the way that users are interacting with them isn’t just with voice search – it’s with voice commands. How are these different, and what can you do to optimize for them?

Actions for Google Home: Time for brands to get creative

Google has increased the number of Actions available via Home, and third parties are encouraged to get involved and develop novel uses for Google’s voice-enabled assistant. As such, it seems timely to showcase some innovative uses of Actions, and also look at how marketers can start to profit from this largely untapped opportunity.

Will Digital Assistants Replace Search?

Last week the latest digital assistant,Viv, was demonstrated to the public. Viv was created by the same team that developed Siri and can be solely controlled by voice. During it’s unveiling, a pizza was ordered, toppings added, paid for and delivered all through Viv. This was done without the user ever needing to use search, […]

Post from Paul Hunter