Taking Your Audiences to the Next Level
Got the basics of audience targeting in your paid media campaigns sorted? Take things to the next level with these expert hacks and tricks from Arianne Donoghue.
Post from Arianne Donoghue
Audiences – Get Started With Paid Media!
Keywords are losing importance for targeting paid media, while audiences are increasingly valuable. How do you get started with Audience data? Find out how to use the most common platforms to uncover audience insights and apply these in your campaigns in this epic guide from Arianne Donoghue.
Post from Arianne Donoghue
Can sub-three second video ad views deliver results?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth?
Why your audiences are so important
People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have more than one audience!
The Result of the Referendum on Scottish Independence will be ‘No’, says Bing
Bing predicts the votes on the Scottish Referendum using machine-learned models.
Post from Bas van den Beld on State of Digital
The Result of the Referendum on Scottish Independence will be ‘No’, says Bing
7 Things My Girlfriend Taught Me About SEO
Looking at non-seo’s when they search will give you great insights into how ‘real people’ use the web and how you should really optimise.
Post from Ben Holbrook on State of Search
7 Things My Girlfriend Taught Me About SEO