Six key content performance aspects that Google Analytics can’t measure
GA can hint about how people feel about your brand but to truly understand content performance aspects, you’ll need to turn elsewhere.
The post Six key content performance aspects that Google Analytics can’t measure appeared first on Search Engine Watch.
New research reveals enterprise content marketing trends in 2016
Joe Puluzzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of the highlights (or lowlights, in some cases).