Five mobile must-haves to impact the customer journey this holiday season
According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming holiday.
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google.
17 fascinating stats about beacons and location marketing
We’ve pulled together as many stats relating to beacons as we could possibly find, many of which should provide fuel for the conversation and maybe aid your own location marketing strategy.