How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.
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Marketing automation for SEO: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding, and more.
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2017: The Year of Machine Learning, Intelligent Content and Experiences
In 2017, the key to effective content marketing – that attracts, resonates and converts – is incorporating machine learning and automation into the production process.
Eight tools to help manage every step of the email marketing process
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ!
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How to keep the ‘person’ in ‘personalization’ without being a creep
Some brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
Everything you always wanted to know about programmatic but were too afraid to ask
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Adopting a consumer mindset for your SEO strategy
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts?