Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance.

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[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.

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Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.

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Siri is Google’s nearest mobile search competitor [Report]

According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo.

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Why the future is all about PASO — personal assistant search optimization

Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.

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Your guide to using Google Assistant and the Google search app on Android & iPhone

Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users.

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Optimizing Google Home search responses

What, if anything, can SEOs do to prepare for the era of the digital assistant? Columnist Brian Ussery shares his observations about Google Home.

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Digital assistants, conversational search and the future of local

As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.

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SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.

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Google Home bests Amazon Echo & Alexa, for answering questions

If you’ve always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something — Google Home.

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Direct answer fail: Google gives only one side of proposed gun ammo & magazine law

Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines that’s on the ballot within the state this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding…

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