Guide to using interactive 404s to boost your SEO
Read further to find ways through which you can use interactive 404s to not only boost your SEO but also improve your user experience from dwindling.
The post Guide to using interactive 404s to boost your SEO appeared first on Search Engine Watch.
Three SEO mistakes that can impact your search rankings
New report by digital agency Ignite Digital, highlights some of the common SEO mistakes that can impact your brand’s search ranking.
The post Three SEO mistakes that can impact your search rankings appeared first on Search Engine Watch.
What is a soft 404 error and what to do about it?
If you’ve been working on your site for a while, you might have come across a soft 404 error. Google Search Console might have sent you an email notifying you of a number of soft 404 errors on your site. But what are these errors? What is ‘soft’ about a 404 error? Why do they […]
The post What is a soft 404 error and what to do about it? appeared first on Yoast.
SEO Anti-patterns: 301 redirect all your 404s to your homepage
Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages to your homepage. Let me explain why this is a lot like cleaning up your room by throwing everything into a drawer and what the […]
The post SEO Anti-patterns: 301 redirect all your 404s to your homepage appeared first on Yoast.
Crawl efficiency: making Google’s crawl easier
Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend […]
The post Crawl efficiency: making Google’s crawl easier appeared first on Yoast.
6 questions about redirects for SEO
A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach then serving them an annoying, user experience breaking 404 message. Redirects […]
The post 6 questions about redirects for SEO appeared first on Yoast.
Beginner’s guide to server response codes
Server response codes are an important aspect of understanding the information sharing process. Knowing each code’s appropriate use is a necessary skill, even if it’s not your role to configure the server itself.