Category: Tone of voice guidelines

First, if you don’t know the difference between tone and voice, make sure you brush up on my last article. This article’s no good to you if you haven’t nailed down your brand voice, or if you don’t understand that you can change your content’s tone while keeping voice consistent. Second, brush up on your […]

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You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d be equally stymied if you tried to find someone who can tell you exactly what they mean when they talk about voice—or how voice differs from tone. And yes, […]

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