Category: paid ads

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Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

Rob Wass Akanshaa Khare

Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion

The post Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket appeared first on Search Engine Watch.

audience engagement audience engagement metrics brand awareness client relationship management COVID-19 customer relationship management (CRM) Digital Marketing Facebook holiday season holiday shopping HootSuite Industry insights Instagram KPIs LinkedIn market insights metrics paid ads Paid Advertising roi Search Engine Watch Social Social Listening social media social media advertising social media marketing (SMM) social media metrics twitter Uncategorized YouTube

How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

Kamaljeet Kalsi

An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.

The post How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher appeared first on Search Engine Watch.

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Social media insights in a time of social distancing: The relationship between paid and non-paid social

Jennifer LoMonaco and John Smith

The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase or decrease their paid social media campaigns?

The post Social media insights in a time of social distancing: The relationship between paid and non-paid social appeared first on Search Engine Watch.