Google Marketing Live 2024: Everything you need to know
From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.
Google tests AI-powered ads for complex purchases
Google AI will provide personalized recommendations and advice before connecting them with advertisers’ websites to complete a transaction.
Google PMax upgrade allows mass AI creative asset production
Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.
Google rolls out immersive, AI-powered Shopping Ads
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
Google visual storytelling advances for YouTube, Discover, Gmail
Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.
Google starts testing ads in AI overviews
Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google’s AI Overviews.
Google’s first-party data unification Ads Data Manager available to all
Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.
Google gives merchants new brand profiles, AI branding tools
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Why advertisers can no longer trust Google
Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.
Snapchat outlines Three Es for advanced marketing measurement
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.
Netflix ads tier hits 40 million subscribers
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
Reddit appoints ex-Googler as first VP of Ads Product
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.
Google limits functionality of suspended ads accounts
Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.
Report: Alphabet still wants to acquire HubSpot
Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.
Meta: Detailed targeting exclusions alert sent to advertisers was an error
Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.
TikTok highlights its value to brands and search experience
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.
Reddit eyes potential in search ads following Google traffic gains
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
Will traffic from search engines fall 25% by 2026?
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.
Will traffic from search engines fall 25% by 2026?
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.
Google renames Bard to Gemini, unveils paid version of Gemini
Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month.