Why local matters, even for national advertisers
There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features.
Facebook is bringing its Audience Network to television
By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising.
How to deal with attribution fraud
While ad fraud has become part of every marketer’s vocabulary, attribution fraud – the practice of gaming outdated attribution models to justify self-serving means – has mostly been ignored up until now.
Why are enterprise companies missing out on search?
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.
Online-only retailers are growing faster than multichannels
New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.
The 12 pillars of mobile commerce design
What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer?
Google launches imported call conversions
If the internet killed the phone call, the smartphone has revived it.
Cross channel marketing: three tips from our customer journey report
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies.