Three ways to up your video marketing game
Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience – thanks to the popularity of powerful video marketing platforms – and to increase their sales and conversions. But how easy it is to really see ROI from your video marketing campaigns?
Instagram interaction rate has decreased by 33% since 2015
Instagram may be among the most popular social platforms, but this doesn’t mean the interaction rate cannot be affected by the increasing number of brands joining it.
What makes social videos so effective?
Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds.
How to take advantage of Facebook Video’s creative opportunities
Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year.
How National Geographic uses visual storytelling to stand out in social media
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?
18 best branded Instagram videos of 2016 (so far)
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll.