Google Lens improvements ready visual search and AR for mainstream adoption
Better text recognition, lookalike search and real-time functionality are upgrades.
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How to watch Google I/O 2018 keynotes
Google I/O is underway. Tune in now.
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New AMP features announced for geotargeting content, as well as some GDPR support
The Accelerated Mobile Pages project released a new “amp-geo” component and full support for the “amp-consent” component which may help some publishers address GDPR compliance
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Google rolls out new ID requirements for US political ads
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.
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Google AdWords new responsive search ads can show 3 headlines
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.
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Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
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[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.
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Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations.
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In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals.
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Bing Ads launches mobile price extensions
Price extensions are available in the US and rolling out to international markets this month.
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Google’s AMP Project announces new consent component ahead of GDPR compliance deadline
Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments.
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How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.
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Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console
SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works
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To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
Publishers are being asked to manage the consent process on behalf of Google.
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Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
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Search Engine Land’s Community Corner: Charity selected for 2018 Search Engine Land Awards
Mental Health America selected as charity supported by the awards program, in honor of several search community members lost this past year.
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Google says it removed more than 3.2 billion bad ads in 2017
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.
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Google Images update: Captions added to images, pulled from the page title tag
To add more context to image results, Google will now display a caption with images in mobile Images search results.
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Google working to integrate AMP benefits into future open web standards
Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework.
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