Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
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Google Surveys now available in more than 50 countries
Companies can use the free or enterprise paid version to collect consumer insights in more countries.
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Yelp offers new ad customization to advertisers
Advertisers are permitted to pick an image and favorite review or let an algorithm do it for them.
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Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
Four months in, 19 rivals say too little has changed.
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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.
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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
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Keyword infringement: Edible Arrangements files $209M trademark suit against Google
While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface.
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NY federal court decision threatens embedding and linking across the web
The judge’s decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits.
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6 AdWords strategies businesses can use to make love, not war on Valentine’s Day
Give the gift of Adwords love this Valentine’s Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.
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The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts.
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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.
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Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
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Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
Google announced more options for users to control the kinds of ads they see.
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Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google’s direct upload support to end March 20, 2018.
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It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars.
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The AdWords 2x budget change: How’s it going?
Search marketers weigh in on their experiences since the change took effect in October.
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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
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New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search results.
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Google confirms mid-December search ranking algorithm updates
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted
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