Google Home partnership with Condé Nast’s Vogue offers new model for publishers
It points the way toward a new form of “interactive audio” with provocative branding, content and commerce possibilities.
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AdWords ad rotation settings to get trimmed: Optimize or don’t
The machine learning-powered ad rotation setting comes front and center.
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Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels
A search bar and multiple product listings are part of the update.
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Take the Search Engine Land AMP (Accelerated Mobile Pages) survey
Take our brief survey and tell us about how you/your clients are approaching adoption of Google’s mobile framework
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Google rolls out previously announced ‘Landing Pages’ mobile assessment tool
Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.
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Google announces AMP speed and viewability enhancements for ads
Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
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Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
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Google making renewed effort to help news publishers drive more subscriptions
Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.
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Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace.
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Nailing down ads for the holiday season
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales.
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Google rolling out hands-free calling on Google Home to US and Canada
One day relatively soon, home assistants could be generating large volumes of calls to (local) businesses.
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AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
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Google advertisers blacklisted after exploiting AdSense, driving down CPCs
These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate.
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AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
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Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers.
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Last call for submissions in the 2017 Search Engine Land Awards
There are just a few days left to be recognized as one of the best in search! Do you think you produce award winning SEO & SEM campaigns? If so, here’s your chance to prove it! Submissions in the 3rd annual Search Engine Land Awards close July 31st at 11:59PM PT.
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YouTube using Redirect Method technology to fight terrorist video content in search results
The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms.
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7 reasons to enter the 2017 Search Engine Land Awards
Find
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Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating
The new device hasn’t yet found the right balance between voice and screen.
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An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
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